Why choose a career in Digital Marketing and How to start a career in Digital Marketing in India? Now and then, we hear the term digital marketing, and it has taken the world by storm. And why wouldn’t it? Digital marketing has evolved to a great extent with time. At the same time, Internet has expanded. Being a digital marketer, you need to promote business over the Internet. All the online ads you come across, the content you read, and the images you see are the work of a digital marketer. If you are curious about starting digital marketing as a career, you are on the right page, as you can get all the details here.
Basics About Digital Marketing
Before joining a digital marketing course, you must understand digital marketing. The method in techniques you use to promote any product or service online falls under digital marketing. Like typical marketing, the primary objective of digital marketing is to attract the target audience and generate optimum leads. Digital marketing has several branches, like search engines and social media emails. In today’s tech-dominated world, digital marketing’s importance has increased more than ever.
Career Opportunities In Digital Marketing
If you are all set to join digital marketing courses in Mumbai then digital marketing is a broad sector with a variety of sectors available in it. So, whether you are a creative person or just a technical individual, there is something for everyone in this field. Some of the most prominent digital marketing skills are as follows
Search Engine Optimization
Google receives at least 60,000 searches daily, and people search on the platforms to get answers. You can ensure that when people search for something related to your website, they will find it with the help of SEO. Businesses today focus on SEO to get optimum traffic for their website.
Social Media Marketing
Social media platforms work like a goldmine for digital marketers. Some social media platforms have millions of users globally, and the platforms allow marketers to go where the target audiences are. They can communicate with the prospect and create a significant following for the brand.
Content marketing is about creating and promoting valuable content for the target audience. It helps in establishing trust for the target audience and attracting new visitors. All online content, including blogs or YouTube videos, is a part of content marketing. Once you become a digital marketer, you must create a plan and promote the content for various brands.
Search Engine Marketing
Search engine marketing and search engine optimization are often confused but the major difference is that search engine marketing includes paid strategies. Search engine marketing managers need to research keyword trends to check what people are saying online and understand the appropriate amount that they can bid for the search terms so that the company appears in the top pages in the search engine result pages.
Top Reasons Why Choose A Career In Digital Marketing
No specific educational background required
It is the best part of this certification. It doesn’t matter whether you are from a science background, finance or any other field, you can do a digital marketing course and can achieve success in that. Most of companies will only check your digital marketing certification and your knowledge in that to hire you as a digital marketer in their organization.
High paying job
If your dream is to get placed in a reputed firm to enjoy a handsome salary, then the digital marketing field is for you. Let’s have a look at the salary of the digital marketer in various fields
- Average salary of digital marketing manager: Rs. 4,00,000 to 18,00,000
- Average salary of Pay per click analyst: Rs. 2,50,000
- Average salary of SEO analyst: Rs. 2,20,000
- Average salary of social media executive: Rs .1,50,000 to 3,50,000
- Average salary of content marketing executive: Rs. 2,00,000 to 4,00,000
The above pay scale can give you an idea about the salary structure in digital marketing. The pay scale depends upon your job location. For instance, you can get more salary in Mumbai as compared to Tier-II cities. Also with the increase in your experience, you can expect more salary in this field.
Better job security
Digital marketing is no doubt offers a promising career to the job seekers. With the increase in digitization, many companies are focusing on online promotion which has given rise to the demand of digital marketers. In India there are around 640 million internet users and this number is expected to grow in future. Hence it becomes pivotal for companies to do online promotions. Because of such high demand digital marketing job is considered as highly secured and profitable.
Digital marketing opens the doors to various Entrepreneurship opportunities such as:
- Freelancing services: Along with your regular job you can do freelancing for other clients to add some extra income in your pocket.
- Digital marketing agency: After freelancing for a few years, if you think that you have made a strong client base, you can start your own agency.
- YouTuber: You can make your career as a YouTuber and can earn handsome money, by regularly posting your videos.
- Affiliate marketing: You can create your own blog or website to promote other retailers’ products. Once you gain traffic on your website, you can make money on a commission basis.
Digital marketing trainers: If you think that you have gained enough knowledge about digital marketing with good industry experience, you can become a digital marketing trainer.
Entrepreneur Opportunities In Digital Marketing
There are several opportunities to start your entrepreneurship journey in digital marketing and some of the options to become an entrepreneur are mentioned here. The growing age of online marketing has plenty of channels for multiple businesses. The specific marketing domain has evolved in multi-fold.
Mobile first marketing
Currently, people spend a lot of time on the Internet. It means that people’s shopping habits have almost changed. There are several people who are using smartphones instead of desktops to look for products online. For that reason, businesses must provide market-friendly content which will rank better on search engine result pages. You can optimize the website design to open a mobile-first marketing company.
Content marketing company
Today there is a huge demand for good SEO-friendly content and the majority of companies are going online. They need excellent quality content management companies who can produce and manage quality content for the company which will attract the target audience and they will be more profitable.
Affiliate marketing consultancy
The affiliate marketers run the campaigns on the Internet, and they attract traffic and turn them profitable. They are paid once the advertiser gets the traffic or any of the ads gets converted in a successful transaction. Being an affiliate marketer, you just must promote the product and services of a company and you can get it turned at a Great Commission deal.
Digital marketing analyst
if you choose to become a digital marketing analyst you must work as the strategic marketing analyst for a company that looks forward to planning and controlling the business online. Being a digital marketing analyst, you just must understand how the company should market the product via digital marketing channels.
App development agency
Today companies not only need their own websites, but they also need their own mobile applications. As the applications are getting more prominent than ever before companies are ready to shell out a lot of money for great app development companies. You can offer app development services and roll the market like never before
Top Digital Marketing Institute In Mumbai
If you are looking to pursue a digital marketing course here is a list of top digital marketing courses in Mumbai
Dgmark Institute – Most Trusted Digital Marketing Insitute in Mumbai
DGmark Institute offers one of the best digital marketing courses. It offers an intensive online digital marketing course that follows agency styled approach and a practical approach. The course offers live projects with 100% placement assistance and an international freelance marketplace. The best part about joining this institute is that you do not have to burn a get a digital marketing certification in a budget-friendly way.
Address 1: 23, Ground Floor, Harmony Mall, New Link Rd, Sejal Park, Colony No 1, Bhagat Singh II, Goregaon West, Mumbai, Maharashtra 400104
Address 2: 20, 1st Floor, Crystal Plaza, opp. Railway Station, Naya Nagar, Mira Road, Mira Bhayandar, Maharashtra 401107
Phone: 093219 90570
DGmark Institute 100% Job Placement Records
How To Start A Career In Digital Marketing?
You are on the right page if you want to start a career in digital marketing as here you can learn how you can kick-start your career.
Understand the basics of digital marketing
It is the first and foremost step. Before starting a career in digital marketing, you must understand what it is and why companies use it. You must know the benefits of digital marketing and its future. After knowing all such aspects, you can decide whether you want to go with this field or not.
Get a digital marketing certification.
It is very important. To learn digital marketing, you must do the proper certification. Knowing everything about this field is impossible by only reading blogs or watching videos. You must do certification from a reputed training institute that provides practical knowledge about this field.
Stay informed of new updates and keep learning.
Digital marketing is a field in which you must always keep yourself updated. Many times Google comes up with new algorithms and updates, and you must know about them. So always remain informed about new updates and keep learning.
Follow digital marketing experts on social media.
Whenever you do certification in digital marketing, you must follow your seniors, trainers, or any digital marketing experts on your Instagram account. You must check their updates and posts, as experts usually do a lot of research work in their field and post their updates on their Instagram accounts. So, if you follow the experts, you will remain updated about such new things related to Google, Instagram, or other social media platforms. Such a habit will increase your knowledge.
Create your website or blog.
It is important to create your website if you are learning digital marketing. Being a digital marketer, you will help clients build their websites and brand awareness. But before that, you must have a good website with a strong online presence. You can make a website with your name, writing the word ‘digital’ before your name, showing visitors that you are an expert in digital marketing. On that website, you can mention yourself, your experience in digital marketing, your skills, and the projects you have worked on.
Get a digital marketing executive job in a well-known digital marketing agency.
It would help if you interned for 3 months after completing the digital marketing course. DGmark Institute can provide you with such an internship after completing the course. Joining a digital marketing agency instead of a corporate company after course completion is better. Being a part of the agency will allow you to handle multiple projects, and thus you can implement your learning in those projects. Through agencies, you can learn how to make proposals, make reports, follow the timeline, and much more. In corporate companies, there will be only one project which you will handle, hence you will get less exposure.
Get a digital marketing job as a freelancer.
Once you have gained enough experience by working in a reputed agency, you will learn how to make a report, handle clients, and follow the timeline. After learning all such aspects, you can think about working as a freelancer. There are many companies which hire freelancers along with agencies for their brand promotion. To work as a freelancer, you can make your website and insert keywords like ‘digital marketing freelancer’ or ‘freelance digital marketing’ to improve its ranking. If you get a good ranking for your website, you will start getting good traffic which will result in more inquiries. Thus by communicating with interested clients, you can close the deal. The best part of freelancing is you can do it with your job. Even after a certain time, if you have gained enough freelancing clients, you can quit your job also.
Start your digital marketing agency.
As discussed earlier, you can start your agency if you think you have gained enough client bases through freelancing and can handle all clients efficiently. You only need your laptop and internet connection to start the agency from home. You won’t require much investment for this work.
The Average Salary Of Digital Marketing Professionals
The average salary of a digital marketing expert at the beginner level is around 3,00,000 to 4,00,000 per annum. Your salary will depend on the skills organization you are working at and your job role.
After learning about the benefits and the freedom, you get with this career path, and you must be curious to learn more about digital marketing. Well, you must think only once before getting digital marketing course details. You must join the course and make the most of this field.